Graphic development for Nordica’s premium freeski series. The release of this model led to the expansion of Nordica’s consumer base into a younger demographic and a new category. It quickly became one of the most recognizable graphic series in the freeski community.

I have been developing graphics with Nordica since the Unleashed was unleashed in 2022.

See the latest Unleashed official launch video here.

Graphic development for the Nordica | High Fives Golden Enforcer 99. This ski is sold exclusively by Ski Town All Stars.

Proceeds from every Golden Enforcer 99 sold directly benefit High Fives Foundation, helping fund injury prevention education and provide critical resources, recovery support, and hope to athletes navigating life-changing injuries. In the world of outdoor sports, the High Fives Foundation serves as a true safety net—stepping in when the unexpected happens and helping athletes return to the activities they love.

See the official launch video here.

Limited edition graphic for the Nordica x SOS Outreach Enforcer 94. 100% of proceeds benefit SOS Outreach, which provides outdoor mentorship and skiing opportunities for underserved youth.

Identity, visual brand strategy, and packaging development for the non-alcoholic seltzer made with bitters.

Available now through BitterBubble.com

I was asked to create a feature artist capsule collection for New Balance which lead to an additional limited-edition capsule specifically for Atmos Japan.

Illustration and design for the 2023 Converse men’s and women’s summer apparel offering.

I was responsible for the graphics for all Burton hardgoods from 2006 to 2016.

I had the pleasure of working on many collaborations with many talented artists, bands, and iconic brands, including: 

Martin Guitars, Vogue, Lucas Films, Vice, Disney, Kid Robot, Playboy, and Peanuts.

Futura, Andrei Molodkin, Andy Warhol, Cheryl Dunn, Retna, Robert Crum,
Mikey Welsh (Weezer), Scott Lenhardt, Hush, Dave Kinsey, Kevin Lyons, and Ron English.

The Grateful Dead, Bob Marley,
Led Zeppelin, Pink Floyd, Jimi Hendrix, and Salt-N-Pepa.

Creative direction for all helmets and goggles, including all athlete signature models.

During my time as Creative Director, I led the creation and development of the complete global visual brand aesthetic.

I partnered with Hovland Snowskates to create a custom graphic for their powder board, Bubba. The final design is derived from one of my original physical paintings.

Billboards, banners, and social ad campaigns.

Identity, packaging, stickers, and merch.
Check them out at www.fishwhistlesmokes.com.

I was asked to art-direct a mural for the new scoop shop in Auckland, New Zealand. I had the pleasure of teaming up with local artist, FLOX.

The success of this project led to my involvement in the creation of additional retail installations, including London, Key West, and Williamsburg.

Art direction for a visual campaign to help support their social mission and brand values. I sourced and managed artists Mark Ward (1-4) and Steve Wilson (5-7) for this project.

Identity system development for a popular wine retailer.

Graphics series development for a German-based skateboard company.

Typography concepts for a sports journalism platform founded by Derek Jeter in 2014.

https://www.theplayerstribune.com/

Wine label identity and design for WINC Wine Club. 

Meraki (may-RAH-kee) translates to "the soul, creativity, or love put into something" or "the essence of yourself infused in your endeavors".
 

A selection of a few collaborative pieces with Fred Rainaldi, founder of R1 Studios
and Neon Wave, in Rochester, NY.

https://www.instagram.com/r1studios/
https://thisisneonwave.com/

Fun illustrations for a children's clothing brand based in New Zealand. All the clothes are made from 100% Merino wool. The coolest kids’ clothes in the world.

Available at LFOH.net

A collection of identity development projects for local, national, and global brands.

BURTON: (1-7) These three books I put together to tell the behind-the-scenes stories for selected graphics. These eventually got out to the reps and shop kids and turned out to be a valuable sales tool.

ROME: (8-12) These are miscellaneous pages from various Rome SDS catalogs.